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Architecting for Business Value

Citizen Participation - English

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What is this course all about?

This training will enhance your knowledge and understanding of system architecture in a high-tech business environment. You will also learn how to reason about system architectures from a marketing, business and technology point-of-view. By the end of the training you will have a working knowledge of how to gain insight in the application of your product and the complexities of the market. This will allow you to translate overall product objectives into technical solutions, accommodating the product’s requirements, and ensuring design integration across disciplines.

Is this the course for you?

Are you a system architect working in a company developing high-tech systems and solutions? Do you want to learn how to align architectural choices with market needs and business strategy, and at the same time meet inspiring people with similar interests? This intensive, highly interactive, blended training with online lectures and a 3-days face-to-face workshop, meets the demands for efficient learning and training for professionals, under the pressure of job duties. The online part allows you to learn at your own pace and at any time, anywhere around the world.

Here's what other learners thought of this course

Mark Hoeijmakers
Print process architect / Océ Technologies BV

Meet your coaches!

Gerrit Muller

Gerrit received his Master’s degree in physics from the University of Amsterdam in 1979. He then worked at Philips Medical Systems as a system architect until 1997, followed by two years at ASML as a systems engineering manager, returning to Philips (Research) in 1999.

He joined the Embedded Systems Institute (ESI) as a senior Research Fellow in 2003. ESI was integrated in TNO in 2013 as the research group Embedded Systems Innovation by TNO. At TNO-ESI his focus lies on developing system architecture methods and the education of system architects.

Gerrit is also professor of systems engineering at University College of South East Norway in Kongsberg, Norway. He received his doctorate in 2004, with his thesis 'CAFCR: A Multi-view Method for Embedded Systems Architecting; Balancing Genericity and Specificity'.

Ger Schroeber

Ger Schoeber (1962) studied electronics, software and computer science and started his career as a software developer at Philips in 1984. In 1989 he started at High Tech Automation, a technical software service provider, and moved up to architecture and project management.

Ger Schoeber founded Task Switch in 2001. Since then, he has been training and coaching system architects. Since 2011 Ger is director and founder of Innovative Solutions as part of the Hotraco Group. This company focuses on innovative and intelligent dedicated local or remote monitoring and control solutions for the agricultural and industrial market.